I'm a digital product designer crafting engaging user experiences

I began my career in film and photography where I studied the concepts of composition, motion and storytelling.

My first endeavor was a film production company based in Venice Beach, California, where I had the opportunity to work directly with leading brands such as Nike, Vitamin Water and Procter & Gamble amongst many others.

Through this process I learned many valuable skills, including how to work with large creative teams in a collaborative environment. Most importantly, I developed my own personal taste and an eye for visual composition.

However, I struggled to find a collaboration tool that was built for our company's workflow, so in 2018 I struck out to build it. My partners and I launched Assemble, a collaboration app designed for creative teams, and in the process I discovered my true passion for product thinking and UX design.

Through the process of building this product I worked deeply within every step of the product development lifecycle - from researching user segments, designing user flows, building prototypes, user testing, and delivering polished final designs. I also worked directly with a talented engineering team to build and deploy the product. Seeing this tool validated and adopted by companies like Revlon, Lionsgate, Amazon and others was my greatest career accomplishment.

As a designer, my primary influence comes from film and motion design. I believe that product design is storytelling. There's a beginning, middle and end filled with needs, desires and emotions. The product should tell this story, and no opportunity should be missed to create a connection between the human and machine.

In practice, my work is highly interactive, using modern frameworks to implement motion and interaction design into the products I work on.

I am currently the Head of Design at the creative studio Fabric, where we incubate our own products such as Assemble, while working with a select few clients to build truly immersive products.

Core Capabilities

User Experience Design
Visual Design
Interaction Design
Framer Development
Design Systems
Prompt Design
3D Animation

Tools

Figma
Framer
Lottie
Midjourney
AfterEffects
Spline
Runway

Highlights

Building software for the Fortune 500

At Assemble our customers include many Fortune 500 companies, of whom I interfaced with directly to understand their pains and build solutions. In my role I obtained a deep understanding for how to build products for the enterprise, including user research, roadmap development, management of a development team and go-to-market.

Cannes Film Festival

As a film director, one of my greatest pleasures was writing and directing a self-produced short film entitled Shadow May Lie. This short played at the Cannes Film Festival Short Film Corner and was subsequently acquired by European distributor FeelSales.

Podcast Host & Interviewer

In 2021 in the midst of the pandemic I started a personal project to reach out and learn from contemporaries in the creative industry. And thus Creatives Offscript was launched, a podcast dedicated to learning from leaders at the world's top creative companies. I've been fortunate to have conversations with everyone from the Head of Marketing for Peloton to the top ranked commercial director in the world.

Experience

Fabric

Fabric

Head of Design

2023 - Current

  • Partner in digital product studio focused on incubating technology products and developing brand positioning

  • Completed rapid wireframes, prototyping and product design for AI powered app Breve in one week sprint

  • Led brand design for Creatives Offscript podcast

  • Led brand design and strategic positioning for Fabric

Assemble

Assemble

Founder & Design Lead

2018 - Current

  • Lead user research and UX design, guiding all strategic decisions from a product owner perspective

  • Directly responsible for product’s visual design, brand design and content design

  • Interface directly with Fortune 500 customers to uncover needs and build solutions

  • Manage team of software engineers and designers in agile development process

  • Developed deep understanding of how to translate user pains into market-ready products

  • Plan and execute go-to-market strategies for new feature launches

ICM

Screenwriter & Producer

2015 - 2018

  • Represented by ICM for TV property formerly in development with Machete Productions

  • Wrote feature length screenplays, including a script that was optioned and developed by BCDF Pictures

  • Wrote and directed a short film that played at the Cannes Film Festival Short Film Corner and was acquired by European distributor FeelSales

Definite

Co-Founder & Director

2010 - 2018

  • Produced and managed large commercial production budgets overseeing teams of 75+ people

  • Personally directed shoots for Nike, Vitamin Water and Proctor & Gamble

  • Recruited roster of film directors to join our company's representation

  • Learned film directing, composition, color theory, editing and animation

  • Attained expert level skillset with Adobe Premiere, AfterEffects and Blackmagic DaVinci

CP+B

Interactive Department

2010

  • Worked in the interactive department assisting editors with post-production

  • Responsible for organizing and managing library of production company vendors and director rosters

Lead Designer

2023 - Current

Fabric

  • Partner in digital product studio focused on incubating technology products and developing brand positioning

  • Completed rapid wireframes, prototyping and product design for AI powered app Breve in one week sprint

  • Led brand design for Creatives Offscript podcast

  • Led brand design and strategic positioning for Fabric

Design & Product Lead

2018 - Current

Assemble

  • Lead user research and UX design, guiding all strategic decisions from a product owner perspective

  • Directly responsible for product’s visual design, brand design and content design

  • Interface directly with Fortune 500 customers to uncover needs and build solutions

  • Manage team of software engineers and designers in agile development process

  • Developed deep understanding of how to translate user pains into market-ready products

  • Plan and execute go-to-market strategies for new feature launches

ICM

Screenwriter & Producer

2015 - 2018

  • Represented by International Creative Management (ICM) for TV property formerly in development with Machete Productions

  • Wrote feature length screenplays, including a script that was optioned and developed by BCDF Pictures

  • Wrote and directed a short film that played at the Cannes Film Festival Short Film Corner and was acquired by European distributor FeelSales

Definite

Co-Founder & Director

2010 - 2018

  • Produced and managed large commercial production budgets overseeing teams of 75+ people

  • Personally directed productions for Nike, Vitamin Water and Proctor & Gamble

  • Recruited roster of film directors to join our company's representation

  • Learned film directing, composition, color theory, editing and animation

  • Attained expert level skillset with Adobe Premiere, AfterEffects and Blackmagic DaVinci

CP+B

Interactive Department

2009

  • Worked in the interactive department assisting editors with post-production

  • Responsible for organizing and managing library of production company vendors and director rosters

Nate Watkin is a digital product designer crafting engaging user experiences

NATEWATKIN@HEY.COM

NATEWATKIN@HEY.COM

NATEWATKIN@HEY.COM