Fabric Studio
Creating a simple yet distinguishable brand for a digital product studio

Fabric needed an entire identity to be built from scratch, including a logo, brand standards and website. However, time and resources were short, so the goal was to create a single page website that could be designed and developed quickly.

While the time budget for the website was short, I knew that developing a brand was the important foundational step and would require an iterative approach. I envisioned a brand that was minimal and contemporary with a modern and formatted look.

I wanted to pair this brand with a website that was simple enough to design and build quickly, yet left an impression on visitors. To maximize the single page, I chose to pursue a 3D approach to display the portfolio of projects that could be further enhanced with interaction design.

After developing a moodboard and going through many rounds of concepting, I landed on a logo mark and color palette that captured the clean, simple concept of Fabric with a futuristic edge.

I then evolved these brand elements into a minimalistic, one-page website design that focuses on the portfolio of projects.

The website is designed in a simple yet entirely unique portfolio page style, that enables users to interact with 3D elements on desktop and mobile to explore Fabric's current projects. I fully developed the website and all interactions across all screen sizes in Framer.